Lead generation is the key to unlimited growth for your MLM business but it is a skill that not to many entrepreneurs know how to do. There a few things needed for you to start generating leads, that is traffic, a squeeze page, and an offer. Your first goal should be getting 20 leads per day because that is when your business starts happening with sales and new recruits.
To start you off you need traffic to your squeeze page, and you can either get free traffic or paid traffic. Usually free traffic takes longer but establishes long term traffic for yourself. You can use articles, videos, blogs, SEO, and forums to get free traffic to your site. Doing each activity for 60 days straight will give you plenty of free traffic.
The next step is to deliver an offer to your visitors in a form of content. You can package your content in a pdf ebook, videos, audio, webpage, webinar, etc, and give it away for free in exchange for your visitors contact information. That is how your going to start generating leads for yourself. To make this work you will need an auto-responder which gives you forms for visitors to fill out their information and submit it to your database. There you can also forward your visitor to a landing page where they can get their free information.
Along with your web page and auto-responder you can create a capture page(squeeze page) that you want to send all your traffic to. With traffic, you want multiple streams of traffic. For myself I use article marketing, but I modify my article to fit into multiple streams of traffic.
First I write an article for my blog, and i’ll take that same content and use it for article directories, and blog submissions sites. I will then take the same content and turn it into a video and syndicate throughout the web, and use social bookmarking to bookmark my posts every single day.
This will give me visitors from many various sources all going to my website where my visitors see my without charge offer and become a lead for my business and other products I promote. The best thing to always do is create and deliver value first and let the law of reciprocity work in your favor.
The more valuable information you send out first will give you a better chance of making a sale in the long run because people want to buy off people they trust.
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