Forget 99% of the articles out there that are telling you what you need for starting your very own internet based radio station. I’m here to let you know that you can cut your budget by almost 99% by not listening to most of the articles that exist on the web today.
I just has an article about my streaming radio station in the local paper and when the reporter ask how to start an internet radio station I was torn between a couple of answers. Do I lengthen the story and add a few thousand dollars to the budget just to scare away potential competition? Or do I tell the reporter just how easy is actually is, and deal with a few more station on the internet that could potentially steal listeners from me? I chose to tell the reporter exactly what I though was right. I chose to tell him exactly how easy setting up your very own radio station is.
When I started to research what it took to set up a streaming radio station, It was staggering how many articles are out there that told me that I needed thousands of dollars and a web hosting account that would cost an extra 400 to 500 hundred dollars a month to handle the bandwidth and copyrighting issues of running an internet radio station. I actually became quite angry after I had gone through most of the set up of my own station. I realised that a lot of the articles out there were written by people who just wanted to sound smart, simply copied and pasted another articles and had no clue what it took, and the creme de la creme were the people who wrote articles just to scare people out of creating a station because they couldn’t handle the competition. So, the number one item on the list of important things to do before you start you own streaming radio station? Research, and lots of it.
Now the top guys in your industry or field may not know you. But they do know each other.
So, I’d try to position myself as a kind of public relations expert.
I’d go to each expert in the field I’m interested in and say: “I’ve got this idea. I’m putting together a book with a compilation of audio interviews on the world’s greatest copywriters”.
Let’s start with your computer. As I already stated, you got one and shouldn’t be counted in the list. If you need one, get a good one. I run one computer for my station and had an AMD Dual Core for about 2 years. I never had a problem and it ran 24 hours a day, 7 days a week until the day I thought I would trade out the heat sink and cooling fan and destroyed the processor. Now I run an Intel Quad Core and it works just fine, although I am still partial to AMD, but it just gets down to familiarity and brand loyalty. You can buy a great computer these days for a small price. You can get a fast computer with a mouse and keyboard and a 20″ monitor for about 0.00 these days. This will honestly be the biggest purchase you will make, unless you start to get fancy that is.
Now let’s talk about the music. Your best friend will be either Indie music, Open Source, or Public Domain. You can have a rotation list of 1000′s of songs without ever having to touch today’s mainstream music. Why pay money every month and/or year when you can have all the best music in the world for free? You just have to do a bit of digging and emailing to get people to send you their music, but they are always glad to get exposure. When I first started, I used ‘free to post’ websites to let bands know I was looking for music submissions. I would get at least 20 emails from bands within the first 12 hours of the posting. This is great, especially with niche radio stations like opera, indie or dance music. THERE’S ALWAYS FREE MUSIC OUT THERE! Never steal music to put on your site, bands don’t respect it and you get boycotted PDQ.
WinAmp is free and it’s super easy to use as a media player and a broadcast unit. When you get to the site, just download the WinAmp broadcasting package and you’ll be set up and ready to go. WinAmp also transitions into using Shoutcast on your server, but we’ll talk about that later. Either way, they are both FREE.
To succeed with your audio book online store, you need to advertise, build up a strong customer base and plan ahead for future expansion.
Why? Because by grouping them with other experts in their field, I’m reinforcing the perception that they too are an expert.
Plus, I’m doing all the promotion and distribution that they can leverage of.
Think about all the experts who contributed to the smash hit documentary, the Secret; people like Bob Proctor and Jack Canfield.
How better known are they because of their participation in that film.
It’s a no-brainer when you think about it. Try it some time
Resource Author Francisco Rodriguez H.
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